Blue - Book Cover Design

"Blue" by A.L.DeLeon is such a great example of how we do what we do! The author wanted a cover concept consistent with what you see in other successful novels in the fantasy genre. With that information we did some research and determined some characteristics in terms of layout, presentation, color styling, even fonts that seemed to appear again and again in competing titles.

Now, let's not take anything away from "originality"! Of course we want a result that is uniquely creative and appropriate to THIS book, but what you find is that the creative challenge is to combine a healthy respect for convention with originality. The solution is to use references for STRUCTURE (layout, color scheme, overall composition) but keep it original in FORM (the exact elements presented).

The result?  A striking cover that is at once familiar and original at the same time!