If you're considering radio, congratulations! Radio remains a superb way to get your message out to a broad demographic effectively - and cost effectively. There are three things you need to "do radio right" :
- Get the listeners attention so they focus on your message
- Target results with a specific offer listeners can respond to
- Get into listeners' subconcious so they remember you when they are ready to buy
There is one - and ONLY one - technique that has proven time and time again to accomplish #1 and #3 superbly, and that is a musical jingle. Jingles touch listeners emotionally with the power of song and frankly, everyone remembers a musical hook they've heard a few times.
Here's why : You don't remember SPEECHES, you remember SONGS!
Want to make your radio advertising far more effective? Check out our demo reel, then give us a call!
Can you explain the packages / cost in greater detail?
Sure. Our goal is to make the powerful impact of a catchy jingle available to ANY advertiser!
The Gold Standard is the "fullsing" jingle. We take your key selling points and craft a catchy song with a memorable tag (slogan or company name) that listeners will remember. We edit this into a number of variations where vocals are dropped out to make room for voiceover. You'll wind up with 7-15 cuts typically, and special edits are no problem. That package is $2499.00
It's the right answer for launching a new brand / company, but as you'll see next, for many advertisers, the full-sing package is overkill :
Do I really need a full song?
Probably not! t's the donut and tag cuts you actually use - in other words, it's all about the SLOGAN - which usually includes your name - that comes at the start and end of your commercial.
Put another way, you probably want a voiceover as part of your spot, right? So, you will do great with a simpler and more affordable Donut / Tag package - we put all our focus on what matters most - the hook - the slogan - the JINGLE!
And you save money - the donut / tag package is just $1299.
Here's what's included in the package : 7 Cuts - Client name and/or slogan sung at front and tail
30 Donut / Tag / Bed
60 Donut / Tag / Bed
60 Double Donut
The main thing is - JINGLES WORK and pay for themselves many times over! If you want the benefits of high impact, attention getting, more memorable advertising, we can find a way to get you taken care of! Call us at 260-489-4212 with any questions. We look forward to helping you make your advertising as impactful as possible!
What are the Licensing Terms - Do I "own" the jingle?
Well, we retain "ownership" because it's our copywritten piece of intellectual property. And we may want to use the same music for another client in another market. We have not had a "collision" in 30 years (that would be a situation where you hear your music with different lyrics i.e. another client - in your own listening area). For the standard price, you are licensing the jingle for your exclusive use in your market (typically that means for 100 miles around you) in perpetuity.
If you want to license a jingle for a wider geographical area (national comes to mind) then we need to discuss what that would cost. The basic pricing assumes you are planning to use the jingle in a single geographical region. Nobody sells "national" jingles for these prices ;)