Search Engine Optimization (SEO)

Search Engine Optimization is a critical part of our toolkit. We use our knowledge of how the search engines work to optimize your site and help you to rank high in relevant searches and target your site content to the kinds of results you're looking for.

STEPS

  1. Keyword research to determine what search terms should lead to your site
  2. Website tweaks (both hidden tags and visible copy) so your site content supports your search engine goals. This step also includes looking at the behaviors you'd like to prompt from your sites visitors and then using analytics (see below) to measure results.
  3. Links - working with you to get the right kinds of links to enhance search engine placement. This is also a function of your social networking strategy as you incorporate links back to your site from blogs, facebook, etc.
  4. Analytics - Looking at your site's 'hits' and visitor actions to determine whether you are generating the results you're after, and making ongoing adjustments to improve results.

 Cost

An SEO 'campaign' is on ongoing commitment to results that requires time and resources. Pricing can vary widely depending on the scope of your project, your competition, the nature of your business, and the keywords you hope to use to generate results.

Figure $100-$1000 per month and you're not going to be too far off. Bottom line is we need to discuss your objectives and propose a plan. Obviously our objective is to get results that far exceed your investment.

An obvious complement to your search engine optimization is your social networking strategy.

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